Save Caffeine, and supporting small businesses

September 5, 2011 in Australia,Places,Victoria

As I walked up Swanston Street the other day, I passed a Starbucks. Groups of Asian tourists and Australian teenagers clutched their icy coffee drinks in the trademark white and green takeaway cup on the sunny terrace, and I tried to remember the last time I had a Starbucks. I certainly haven’t had one in Australia, despite somehow turning into one of those people who insists that my day hasn’t started until I’ve had my coffee.

Save Caffeine at Revault, RMIT, Melbourne CBD, Australia

Walking out of an exhibit at RMIT Gallery further up Swanston Street, I noticed a petition taped on a set of forest-green doors. As I leaned down to take a closer look and perhaps a photo, a sprightly man appeared over my shoulder and asked if I wanted to come in and take some photos–it wouldn’t be there much longer. The journalism student in me couldn’t resist the potential story, so I went in for the grand tour of Caffeine @ Re-Vault and a coffee.

Save Caffeine at Revault, RMIT, Melbourne CBD, Australia

And so I was introduced to the Save Caffeine at RMIT movement. The university is shutting down the basement cafe and bar after 15 years of business because it doesn’t fit in with its new “clean lines” retail strategy. The haven for the RMIT community is full of nooks and crannies, fueled by good coffee and stiff drinks.

“It’s a place for students to gather without the pressure to consume,” said Tony Malatesta, the ultimate all-rounder at Caffeine, as he brewed me a delicious piccolo. You can tell he’s passionate about the place that he transformed from a dark and  dreary storage space to a hang-out, study spot and after-class destination. He walks me through the maze of seating, pointing out a sculpture made by a former bartender and the barstool created out of a truck spring.

Caffeine is no Starbucks: it’s a locally-owned business that’s been designed with love, not by a corporate entity. And it’s a shame that it’s being shut down. Small businesses are the lifeblood of our community–and even more so when they serve our universities. Young minds need surroundings that inspire and support them, to see examples of success in differentiation.

So, today, I encourage you to support a small business. Buy a book from a bookstore, not Amazon. Purchase your produce at a farmers market, not the grocery store. Visit your neighborhood butcher, florist, paper goods store. Perhaps, most importantly, sip your coffee at a local cafe instead of Starbucks. And think of how boring your community, and the world, would be if a “clean lines” retail strategy was adopted by all.

Save Caffeine at ReVault at RMIT, Melbourne CBD, Australia

Save Caffeine at ReVault at RMIT, Melbourne CBD, Australia

Save Caffeine at ReVault at RMIT, Melbourne CBD, Australia

Save Caffeine at Revault, RMIT, Melbourne CBD, Australia

Save Caffeine at ReVault at RMIT, Melbourne CBD, Australia

Save Caffeine at ReVault at RMIT, Melbourne CBD, Australia

Save Caffeine at ReVault at RMIT, Melbourne CBD, Australia

Save Caffeine at Revault at RMIT, Melbourne CBD, Australia

To support Caffeine @ Re-Vault, join the Facebook group: Save Caffeine at RMIT.

  • http://travelerahoy.com Alouise

    That cafe looks very cool. I hope they succeed in their petition. I never mind spending a little bit more supporting a local store, restaurant or coffeeshop. There’s something unique and interesting about visiting about a local place you can’t get at corporate one.

  • Petina / pocketvillage

    I used to go there years ago as a student. Lots of memories! I always find it strange how starbuck’s always looks so busy when there’s such good coffee by independent cafes all over Melbourne.

  • http://waywardtraveller.com/ Annie

    I love little cafés like this and I completely agree with you that they deserve to be supported. I welcomed Starbucks when I was in Europe and I needed a taste of home, but when I was home (and in Starbucks home at that!) it was rarely my first choice. I much prefer small coffee shops and places like this. 

    It reminds me of the chocolate bar/rum bar in Florence that was just up the road from my house  called Hemingway. 

    I hope Melbourne steps up to save Caffeine!

  • http://twitter.com/wnderlustprojct Sheryll

    I love little local coffee shops like this. I can’t even remember the last time I’ve been to a Starbucks. There’s so much more…history, richness, community in local coffee shops. I hope they succeed in keeping Caffeine up and running! 

  • http://theresnoplacelikeoz.com Heather

    Agreed. You know I fell in love with Australia’s coffee culture. Now back at home, I have sought out every local coffee shop in town. Loving it.

  • http://www.MyBeautifulAdventures.com/ Andi Perullo

    Love this movement!  Awesome shots girl!!!

  • http://www.rockcriedout.com Claire

    I’m glad I saw this article – I too used to go to Caffeine as a uni student through both of my degrees at RMIT. It would be sad to see this place go.

    Clean lines, pfft. Does RMIT think that all their students will appreciate the clean lines image?

  • http://profiles.google.com/janicemacleod Janice MacLeod

    Love this post. It’s such a simple solution, too. Choose the small, cute coffee shop. Great coffee. Great nooks. Supporting local business. It’s all good. PS GREAT PHOTOS. 

  • Anonymous

    I wish there was something like this near me!!  Though some starbucks do require employees to volunteer at local agencies and some also donate food to food shelters, they are taking over the world!

  • Anonymous

    Very true–I think the personality and passion of the owner often shines through in a small business!

  • Anonymous

    I know! I was out with a Melbourne friend a while ago before going to the film festival, and we both wanted a coffee before the show. He mentioned Starbucks, and recoiled when I absolutely refused! Thank goodness I knew a few good coffee shops nearby, thanks to my obsession with the Cheap Eats guide :)

  • Anonymous

    There was a great local cafe in my university town–it was run by a church, so all the profits went to charity. Plus they had loyalty cards, student discounts, chess boards and uber friendly staff: once I discovered them, I stopped going to Starbucks in Chico!

  • Anonymous

    I think the key word there is community: so true!

  • Anonymous

    Totally worth it just for the experience and for the good feeling of knowing you’re supporting someone’s dream!

  • Anonymous

    Thanks lady! It’s a super cute place!

  • Anonymous

    That’s the thing–I think that promoting a “clean lines” image sends the wrong message to the city’s future entrepreneurs!

  • Anonymous

    Thank you! I would have loved a place like this when I was at university–such a great environment for young minds to come together!

  • Anonymous

    Starbucks is definitely an uber responsible company–but it’s just sad to think that one day all of our coffee shops could be playing the exact same easy jazz soundtrack around the world!

  • http://www.aspoonfulofsugarblog.com Maggie High

    Wow! What a cool place! It’s a shame they are closing it down. It’s places like this that add to the quality of life in a community by inspiring creativity and the exchange of ideas. I also like that it’s a place students can go that’s not all about alcohol. To be clear, I don’t think alcohol is bad; I like drinking! I just think that college students can often get lost in the partying.

  • Anonymous

    What I loved about this was that it both offered alcoholic drinks and coffees and snacks: so a little bit of something for everyone! Definitely didn’t seem like it would be a raging scene, but nice that students can gather here on a Friday night instead of a club. Really loved the setup–great nooks and crannies for chatting!

  • Pingback: Realizing good coffee | Heels and Wheels

  • Rajasthan Tours Operator

    that’s a great idea thanx for sharing us

  • Rajasthan Tours

    Love this post information ,pictures

  • Richie Gurdler

    Been a few years since I dropped in to see Tony and the gang at Caffeine, last time was when I enlisted and popped in for a coffee to say hurrah before being whisked around the country; training, working.

    Looking forward to heading in there NYE and showing my support because I have some real fond memories of this place.  Would be such a shame to see it go :(

  • Anonymous

    It would be such a shame–glad you’ll be able to show your support!

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